remarkable purple cows

I just finished reading Seth Goldin's Purple Cow book on building remarkable products and companies. It's well written and Seth makes some interesting points about why most products today are mediocre and unremarkable.



Did you know JetBlue Airways actually thought of instituting a dress code and giving away a free flight to the most remarkably dressed passenger on every airplane. (I guess they didn't wind up doing it...still pretty wacky though).

Anyhow, Seth talked about Google AdWords in his book. When you type in a query on Google or a bunch of Google-enhanced sites, ads relevant to the keywords you've typed in appear.

I took out my own ad on Google. See if you can find it!